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I'm always happy to talk, so feel free to reach out or tweet me.


Head of user experience at Virgin Atlantic

Since 2017 I have been setting up and running the ux design, content and product teams at Virgin Atlantic. We're building a new design system, crafting a new content strategy and developing product roadmaps for the world's most loved airline.

You can read more about our evolution in this article by Adobe


Product design leader & team manager

For the first 10 years of my career I was 'agency side' and worked with a range of brands including IKEA, Penguin books, BBC and Diageo (Archers, Baileys, Smirnoff). Since I've been 'client side' I've been lucky enough to win some awards, present to the ux community and work with some exceptionally bright individuals.

You can see my full profile on LinkedIn