2017-2020
Head of UX Virgin Atlantic
I set up and lead the design, content and product teams at Virgin Atlantic. We built a new design system, crafted the content strategy and developed product roadmaps for the world's most loved airline.
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You can read more about our evolution in this article by Adobe
2010-2017
Head of design RSA Group
I was the first designer hired by RSA and I helped build the user experience team. My team worked closely with product, content and data groups across a broad spectrum of design challenges with our partner brands John Lewis, Nationwide, Tesco and MORE TH>N, as well as our regional teams in Canada, Ireland, Sweden and Mexico. Alongside my project work, I lead the team in designing RSA's first pattern library and creating the global design standards.
2000-2010
The agency years
For the first 10 years of my career I was 'agency side' and worked with a range of brands including IKEA, Penguin books, BBC and Microsoft. I've was fortunate enough to win some awards, build a diverse portfolio and work with some exceptionally bright individuals.
