2017-2020

Head of UX
Virgin Atlantic

I set up and lead the design, content and product teams at Virgin Atlantic. We built a new design system, crafted the content strategy and developed product roadmaps for the world's most loved airline.

You can read more about our evolution in this article by Adobe

2010-2017

Head of design
RSA Group

I was the first designer hired by RSA and I helped build the user experience team. My team worked closely with product, content and data groups across a broad spectrum of design challenges with our partner brands John Lewis, Nationwide, Tesco and MORE TH>N, as well as our regional teams in Canada, Ireland, Sweden and Mexico. Alongside my project work, I lead the team in designing RSA's first pattern library and creating the global design standards.

2000-2010

The agency years

For the first 10 years of my career I was 'agency side' and worked with a range of brands including IKEA, Penguin books, BBC and Microsoft. I've was fortunate enough to win some awards, build a diverse portfolio and work with some exceptionally bright individuals.

COMMUNITY

THAT'S IT

I'm always happy to talk, so feel free to reach out or tweet me.