Martyn Reding
Design + Leadership
Work
Expedia Group
UX Director
Creating AI driven travel experiences for 750m monthly users.
Zoopla
Head of Product Design
Scaling a multi-discipline design team for a double-sided property marketplace
Virgin Atlantic
Head of Product & Design
Building a new product and design team, defining product strategy and design system
Community
Event talks
2025, Leadership Ateliers, Barcelona
2025, Product Unleashed Summit, London
2022, WDO World Industrial Design Day
2021, Silicon Brighton, Product meetup
2020, Lead with Tempo conference
2020, Leading Design, London meetup
2019, Clealeft, Leading Design Q&A panel
2019, Tech Circus, London meetup
2019, The UX Conference, London
2018, UX Barcamp, Brighton
Articles
Adobe, UX Evolutions / Interview
WTF does a head of design do all day / article
How to survive the design leadership reckoning / article
Leading Design, Designers who speak business / Interview
From designer to manager — the trickiest transition
Training
Introduction to Design Leadership workshop
In the past five years I have developed a half day workshop for ICs who want to take their first steps into leading design teams.
This workshop aims to teach folks, with a UX background, how to utilise their skills to transition from an IC to a leadership role. Through a combination of presentations, pair working, group discussions and individual exercises, participants work through a design approach to building their leadership skills. By presenting the task of leading a design team, as a UX challenge, I teach participants to view their teams as a product and their organisation as its users.
For more information about my workshop, just use the contact form below.
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Design Leaders Studio
During lockdown I created a training platform for designers who want to become leaders.
I found that there’s plenty of training courses for improving your design skills and mountains of generic management material, but very little to support designers who want to become leaders. So I created Design leaders studio.
My training course provides design leadership training for designers who are considering or have recently transitioned, from a practising designer into a manager role.
Since it's launch, Design Leaders Studio has helped folks at Meta, Klarna, Xero and Bumble.
